boAt Marketing Strategy

This article is a case study of the company BOAT. It tells how it has become a multi million company and what it do to achieve this. It also tells what should we learn from it.

 

The company BOAT was established in the year 2016. The co-founders of this company are Aman Gupta (one of the sharks of shark tank India) and Sameer Mehta. In the year 2021 it had a turn over of 1500 crore and its profits increased by 61%. It had a 36% share in the wireless stereo market in India.